Martin Pansy

Martin Pansy

CEO, Nuki Home Solutions

Martin Pansy is Co-Founder and CEO of Nuki, Europe's leading manufacturer of retrofittable smart access solutions. After studying business administration in Graz, he gained his initial experience in the UK and the USA, before starting as a CFO at sms.at , a leading internet portal in Austria, in 2005. From 2008 to 2012 he managed sms.at as CEO for the Italian owner Buongiorno. After completing an MBA at IE Business School Madrid, Martin Pansy and his brother Jürgen Pansy founded the company Up to Eleven as part of a management buy-out of sms.at in early 2012 to identify exciting niches in the digital and mobile realm. 

Within Up to Eleven, the idea of Nuki was born in 2014. The year 2015 saw the successful sale of sms.at and the founding of Instahelp, a Europe-wide online psychological counselling platform. Today, Martin Pansy is fully focused on establishing Nuki on the European market as a leader in retrofittable smart door locks. Together with his team Martin managed to attain international awareness for the innovation of the product portfolio and the brand positioning Nuki has created since its official market launch in November 2016.